About Ian Spandow

Ian Spandow is a seasoned Enablement Leader & Sales Trainer with extensive global and intercultural expertise and over 30 years of experience.

He has a proven track record of upskilling Sales Teams to high-performance through his unique and somewhat radical sales training. 

Ian has held several leadership roles in the technology industry, including Director of Sales Training & Enablement at Riverbed, Senior Director of Sales Training & Enablement at Marin Software, and Director of Training & Development at MongoDB and Global Field Readiness Leader at WalkMe.


Students Experience







Ian possesses a unique, innate ability to balance optimism with reality while understanding and working towards the end goal, be it short or long-term objectives.
- Sarah B - VP Sales @ MongoDB

Ian is a remarkably talented skills trainer. Aside from his excellent communications skills and teaching abilities, he is a creative thinker who knows how to present training content in a way that encourages learning.
Pete Ekstrom - CEO @ GoldCall Training

Having mastered the Sandler Sales methodology, Ian was able to run efficient sales coaching classes for large groups of sales professionals.
I learnt a lot from Ian - not just in terms of sales methodologies, but especially how to maximize my own strengths.
- Neej Parikh - CRO @ Applied Intuition

Ian stopped by our office and did a phenomenal job working with our SDR team.
Despite it being an 8 hour session, the team had a blast working with Ian and we started implementing his cold calling techniques the next day!
- Raj I - Account Exec @ Workday


His career began in the early 1990s, where he developed content and later led Irish E-Learning firm, Interact Services Ireland. He joined Oracle, a former customer in 2005 as Sales Coach. He quickly rose through the ranks and became Coaching Leader and principal instructor for Sales onboarding in Oracle EMEA.

In 2010 Ian was promoted to Oracle HQ in Redwood Shores, CA to replicate his Europe/Middle East/Africa successes. After 7+ years at Oracle, having trained 5000+ staff, he joined database start-up 10Gen (now MongoDB). Throughout his career, Ian has been recognized for his Sales skills expertise and leadership skills. 


Ian is a passionate advocate for technology innovation and is committed to sharpening the skills of all Sales and Revenue staff in the tech / Saas space. He has trained staff across 30+ countries and has won numerous awards for innovation & performance.

He and his wife Amy operate a non-profit dog rescue & sanctuary from their home in Northern California. Ian also plays several instruments and leads Bay Area band ‘Moss Eleven’

Sales Training and
Performance Improvement Organization

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